Creating a brand identity takes a lot of hard work and perseverance. Designing a great logo and website are important first steps but how do you establish your brand to make it recognisable, trusted and credible?
There are a number of steps you need to take when building your brand from researching your competitors to communicating your story, message and values to your target audience and then applying these to your marketing.
Be Seen – Grow Your Sales – Build Your Brand
Our online directories make your business easier to find online with a direct link to your unique search engine optimised business profile. Your personal business profile on our online directory allows you to target your audience and build brand awareness and is an affordable marketing solution.
Our Local Online Business Directories
A great way to find prospective customers is to sign up to a local online directory, such as The Local View (covering Cambridge, Cambridgeshire) and Peterborough Business Directory (covering Peterborough and Fenland Cambridgeshire). Our online directories give you access to potential new suppliers, advertise your business across a number of social media channels and allow you to promote your products, services, courses and events to a wider audience.
- Search engine optimised business profile.
- Business description, opening times, contact form, photos of your products, services, courses or events.
- Your profile is shared on all our socials.
- Links to your website, email and social media platforms.
- One-minute video* created for you, posted bi-monthly on all our social media channels.
- Get quarterly stats on our online performance and social awareness/reach.
- Your business promoted on Members Spotlight in our email marketing.
- Support for you and your growing business.
- Digital and print services as and when you need them.
- Opportunities to promote your products, services or events through all our marketing channels.
- Publish your news, articles, achievements, events and press releases on our directory for FREE.
Design, Print and Distribution
So you have got a website, what else can you do to promote your business and get your brand out there? Did you know Peterborough Business Directory provides design and printing services? We can design and print marketing materials such as brochures, compliment slips, banners (great for local expos), business cards and more. We also offer a leaflet design, print and distribution service– perfect for your next marketing campaign!
Articles & Spotlight Articles
If you have some exciting news or developments to share, a spotlight article includes Search Engine Optimisation, chosen key phrases, an advert and video* to promote your product, service, course or event.
Articles and Spotlight Articles are a great way to spread the word about what’s happening in your business, create a buzz and engage with your audience.
Do you have a story to tell?
- A local community project or initiative
- A local business event or conference
- Innovation of a new product or service
- Maybe you have recently had some PR and want to maximise your online exposure
- Are you a winner of a business award?
Please request a copy of our article submission guide by emailing us at hello@peterboroughbusinessdirectory.co.uk
Being part of a local online business directory is more than advertising, it’s also about supporting local and your local business community. Peterborough Business Directory fully supports the shop local ethos with a focus on small independent businesses like yours. We understand the challenges SME’s face out there but within our local directories you become more visible, supported and learn about what is happening locally in terms of grants, funding, business support courses, local news and events, share knowledge and network with other like-minded businesses. All of this will help strengthen your brand and improve your online presence.
*Video creation is an additional fee or can be supplied by the client.
