Sponsoring The Local View Business Expo in Peterborough can offer huge benefits to local companies and organisations with a ‘support local’ ethos. It is a great way to invest some of your marketing budget and get a good return on investment, increase your reach, give you a competitive advantage with high visibility and brand awareness locally.

Here are several more valuable reasons why businesses choose to sponsor Business Expo’s:

Competitive Advantage

• Stand Out from Competitors: By being a sponsor, you gain an edge over competitors who may not have a presence at the event, allowing you to capture more attention and interest from the audience.
• Extended Reach: Quite simply more traffic. Tap in to the Business Expo’s audience online via their website, social media and email marketing and paid ads.

Brand Visibility and Awareness

• High Exposure: Sponsoring a Business Expo provides a platform to showcase your brand to a large, targeted audience, including potential customers, partners, and industry professionals.
• Brand Association: Associating your brand with a reputable event can enhance your company’s image and reputation.

Lead Generation and Networking

• Direct Access to Attendees: Business Expos attract a diverse group of attendees, offering a valuable opportunity to connect with potential clients, partners, and suppliers.
• Speaking Opportunities: Sponsors get the opportunity for workshops or speaking slots which provide deeper engagement and extended promotion of their business and topic.

Product Demonstrations and Launches

• Showcase Innovations: The Local View Business Expo is an ideal venue for demonstrating new products or services, offering live demos, and receiving instant feedback from attendees.
• Market Testing: Gain insights into market trends and consumer reactions, which can inform future product development.

Corporate Social Responsibility (CSR)

• Support Industry Growth: Sponsoring an expo can be seen as a contribution to the business industry’s development, which can positively impact your brand’s perception as a community and ‘shop local’ supporter.

Long-Term Relationships and Partnerships

• Fostering Relationships: Engaging with attendees and other sponsors can lead to long-term partnerships and collaborations, extending the value of the sponsorship beyond the event itself.
• Return on Investment: A fantastic opportunity to gather leads, generate immediate sales and follow up on important conversations from the day. High impact that has longevity in terms of marketing pre, post and during the event.

Sponsoring a local business expo is a strategic investment that can provide significant returns in terms of brand exposure, market reach, and business growth. A sponsorship package can maximize your return on investment and help achieve your business objectives quicker.

Want to sponsor The Local View Business Expo? Get in touch here: Contact Us